Task:
In the financial investments market most investors lack knowledge and information of the basics of how to invest. The task was to inform them about an investment tool as simple as a SIP.

Insight:
SIP is such a simple product even a kid ought to know about it. But even most adults don’t.

Strategy:
To shake people from their complacency about their lack of knowledge regarding something as simple as a SIP. And with kids as its spokespeople the brand educated them on what it is in simple terms, positioning it as the first step in the world of investments.