Quadrant Communications Ltd. Creative Advertising Agency in Mumbai, India
 
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Task:
To differentiate Kirloskar pumps in highly competitive and price sensitive African markets.

Insight:
Over many decades, Kirloskar pumps have played a key role in improving the productivity and hence life of the African farmer.

Strategy:
Move the differentiation away from rational parameters. Focus on the emotional benefits of prosperity and connect at a higher level with the consumer.
 
         
     
   
 
Quadrant Communications Ltd. is a creative agency with its office in Mumbai, India. It is an advertising company. Quadrant is a full-service ad agency. It provides brand advertising services in Mumbai and Pune. It is a communication agency. Quadrant is an ad agency that provides media and marketing solutions. Quadrant is a Brand Advertising Agency that also provides services in Retail Solutions, Public Relations and Direct Marketing in Mumbai, India.